Become an Owner

Invest in Merchagogo to earn a share of marketplace income.

Music merchandise will soon generate over $4.3B annually worldwide.

Opportunity

To see the full potential of Merchagogo, you must first understand the growth path of its sister company, Merchbar.

Merchbar launched several years ago, recognizing there was no single place that a music fan could go to find merchandise from a comprehensive selection of artists.

They’ve grown to become the leading dedicated online retailer of music merchandise, growing more than 300% over the past five years while selling more than 3.4 million units.

Merchbar quickly built a business model that’s difficult to replicate.

Deepest selection of products covering 330,306 artists, likely the largest set in the world
Widest distribution network with goods shopping from over 400 Merchbar partners

Comprehensive selection of goods including vinyl (50%), t-shirts/hoodies (33%), and accessories (17%)
Large fanbase with over seven million registered users
Excellent fan and artist data including input from Spotify and Instagram Merchbar gives fans the opportunity to create connections with their artists. There are now more than 100 million, an average of 14 connections per fan. Spotify customers can also link their accounts to Merchbar, sharing their top 200 artists as well as their top 50 tracks.

These connections allow Merchbar to create highly personalized shopping experiences focused on a fan’s favorite performers.

Along the way, the Merchbar team identified a key element of the merchandise market that presents another major opportunity.

From shirts and hoodies, to vinyl and CDs, the opportunity is huge.

Solution

Music merchandise lacks a comprehensive secondary marketplace. Merchagogo is changing that.

It’s the one item you might find worn by supermodels, celebrities in Hollywood, and kids at your local high school.

Blend it all together and you have two markets for vintage - people who want to make a fashion statement and fans who value the merch as a sign of their connection to the music. Both groups are often willing to pay a significant amount to get it.

The problem? The vintage music merchandise market is scattered across resale shops, a few specialty stores, and small online vendors. There’s no comprehensive destination for goods – just as was the case with music merchandise before Merchbar hit the market.

That’s why the team behind Merchbar is now creating Merchagogo.

There are other used vinyl marketplaces online, but Merchagogo has the best terms for sellers.

Through their network of international partners, Merchagogo has acquired a selection of nearly 1 million vintage items including from artists like Taylor Swift, Led Zeppelin, and many more. This range of goods will instantly make them a top vendor in the space.

Fans will have the opportunity to be both buyers and sellers adding depth to the marketplace.

The opportunities for growth in both the secondary and vintage music merchandise marketplaces are huge. In fact, global apparel resale is expected to grow by $153B over the next five years.

Once established in music, Merchagogo plans to extend the marketplace to all categories that fans wear and collect including TV, Film, Sports, Culture, and more.